Where Knowledge + Marketing Meet
My name is Ryan Sciamanna.
I am the founder of Lawn Crack. Just wanted to welcome you to my site.
Below is my lawn and landscape story in a nutshell.
I hope you enjoy the area calculator.
Please grab any ‘freebies’ you would like from the store.
I got serious
I worked at TruGreen and several other lawn and landscape related businesses before I got serious in 2007. Along with my 2 prior years of experience at TruGreen, I also worked at a fertilizer, herdicide, and salt distributor and the largest local mulch supplier, Ohio Mulch.
2007 is when I responded to a Craig’s List ad and was hired on at a local family owned landscaping company. I am forever grateful to Gary and Raymond Wagner Lawn Services for teaching me so much and treating me so well.
I got started
1.5 years after I was hired on at Raymond Wagner, I asked Gary if I could start push mowing lawns after work. He told me and I quote, “There is enough grass for us all to cut.” I thought that was classic!
So, I did!
I had my parent’s John Deere push mower, Homelite weed eater (curved shaft POS), and a Craftsman electric handheld blower. I also used my mom’s SUV to haul it all around!
Talk about a humble beginning!
I hired my First employee
I stuck with it though. I ate, drank, and dreamed about my lawn care business 24/7/365. I soaked up every bit of knowledge I could get my hands on. I didn’t know about YouTube back then! LOL
My main source of info was simply trial and error. But, honestly a lot of the credit goes to Audible and the amazing authors of business books who exponentially sped up my learning curve. If you are serious about being a better person and/or business owner, grab to 2 free Audible audiobooks here.
Check out my most highly recommended books here.
$643K In Revenue
This year almost killed me.
At this point I had 7 trucks and too many employees to count. There was no point in counting them, because they came and went so fast! It was damaging my business’ reputation. I had to do something…and had to do it fast.
Over the winter break between the 2015-2016 season I made a tough business decision. We stopped offering everything but lawn mowing and lawn treatments. Or, in other words, we stopped performing the services that accounted for $300K+ in revenue the year prior. Pretty crazy…
I Cashed Out
It certainly worked out though!
After dropping all of the services my employees simply couldn’t perform to my standards and playing to their strong suits, my companies’ revenue certainly went down. But the profit went up! And, my time involved in the business went way down. It was the best decision I ever made.
I made $200K the day my lawn care business sold 9 years after starting it part-time on the side.
If I can do it, so can you!
Now I make YouTube videos on the Lawn Crack YouTube channel. I wrote a book that goes into great detail on exactly how I built my business. One of my newer companies builds websites for lawn care and landscaping companies and my newest offers the parts, products, and supplies.
I wish you all the best in life and business.
Lawn Crack’s Online Store Is Moving
Thanks to people just like yourself our store has outgrown our original website, LawnCrack.com. This website gets a lot of traffic with hundreds of people using our area calculator every day, lawn mowing services buying Proslide’s for their new walk behinds, and those who just came to browse through the numerous informative blog posts.
For a better shopping experience, we recommend using the new store front under our new brand iGoPro Lawn Supply, https://iGoProLawnSupply.com.
Website SEO/ROI Check
Take 30 seconds and I will let you know how much more revenue your website could be generating your business.
No high pressure sales. Just pure gold information.
Service performed by Optimized.
We are an authorized dealer for Novae Corp, the manufacturer of the Proslide XT. Stop walking and start sliding behind your walk behind today.
10% Off MSRP On All Parts
Quickly and accurately measure and quote services such as lawn mowing and fertilization and weed control based on square footage of turf using our free tool.
Join The Community on YouTube
Ryan made $100k per year running his lawn care business and then pocketed a cool $200k when he sold it. Learn what worked and didn’t work for him by subscribing to us on YouTube.
Tips and Tricks
How To Succeed
How To Build A Profitable Business
Ryan spent months putting the secrets behind his business’ success onto paper. Cracking the Code to Profit lays out what it really takes to make it in the lawn care industry.
We highly recommend lawn care professionals spend a couple extra bucks and get the Proslide XT, but for residential use or part-time guys, the GoSlide sulky maybe just right for you.
Da Blog...Da Blog...Da Blog is on Fire!
Lots of topics are covered in the Lawn Crack blog.
If you have a topic you would like to write on, please get with Ryan to discuss!
Why would you want to blog on Lawn Crack’s website? Because we will give you the author credit and link back to your website. Backlinks are one of the strongest signals to Google’s algorithm.
I found the cheapest place online to print just about anything!
So far we have only used them for printing yard sings and they did an excellent job.